How Has Healthy Living Culture Brought About Changes in Fast Food Industry Free Essays

Brands, menus and packaging. Packaging: As you can see from these two differing Big Mac packages McDonalds has had to change the appearance of its packaging in order to continue to compete with the new healthy living culture. McDonalds now puts full colour pictures of there burgers on the box, so as to give the impression that all the meat and other ingredients in the burger are genuine. We will write a custom essay sample on How Has Healthy Living Culture Brought About Changes in Fast Food Industry or any similar topic only for you Order Now By having the very pleasant picture of the burger and indeed the various vegetables used, makes the burger seem fresher and generally healthier. It is not just the burgers that McDonald’s have applied this method to, there original red and yellow French fries boxes will now have a full colour of a peeled potato so as to try and emphasise the use of real potatoes in the fries and take the consumers attention away from the high levels of fat and salt that are used. McDonald’s now also pays a lot of attention to saying that there burgers are made from 100% beef, so as to appeal more to healthier people, and the number of health conscious people has certainly increased with the current emergence of the healthy living culture. Another way that a fast food company has had to change its packaging due to the emergence of the healthy living culture is showing how many calories and levels of fat and salt are in there products. Subway is a relatively new fast food chain (more so in the UK) but is now actually larger globally than McDonalds. Subways healthier image combined with the emergence of a healthier living culture must surely have played a major role in its success. Subway lists all of the ingredients and calories that are in each of there different flavour sandwiches. This is again to try and make the newer, more health conscious person feel more comfortable about knowing exactly what it is that they’re eating. Subway has even gone to the lengths of comparing the calorie count of there meals to that of McDonald’s and Burger King. Menus: Possibly one of the biggest things that fast food chains have had to change due to the emergence of this healthy living culture is the quite simple idea of their menus. Whereas when firms like McDonalds will have started out they were just selling burgers and chips, but that will now not suffice for the modern day healthy person. This is why you can now buy salads with your burgers, and instead of say an ice cream for your desert you can have a bag of chopped fruit, you are also able to have a healthy wrap as a posed to a full fat beef burger. Perhaps the biggest change of any of the fast food chains is the removal of the supersize option from the McDonald’s menu. The supersize option was simply the larger version of a large meal, giving you even more French fries (7 ounces) and a larger drink (42 ounces). McDonald’s removed this option from its menu in 2004 after the very public and now infamous documentary â€Å"Supersize me† by Morgan Spurlock. The documentary consisted of Spurlock eating a McDonald’s for breakfast, lunch and dinner for 30 days, and if offered to take the supersize option he would have to accept it. As a result of the diet Spurlock became very ill, thus creating a lot of bad press for McDonalds as a brand. Before the emergence of the healthy living culture, the supersize option increased revenue a lot for McDonald’s as the employee would always ask the customer: â€Å"would you like to make that a supersize? †. So I think it is almost entirely down to the emergence of the healthy living culture and the growing concern over healthiness of certain foods that has caused McDonald’s to have to remove the supersize option from their menus. However, it may be argued that it was simply the â€Å"supersize me† documentary that caused McDonald’s to remove their supersize option from their menus and not in fact the emergence of the healthy living culture. This may be an option as Burger King, one of McDonald’s biggest rivals in the fast food industry if not it’s biggest, still has a supersize option. So perhaps McDonald’s may not have removed the option from their menu had it not been for the documentary. Brands: The emergence of healthy living has also certainly had an impact on the branding of a lot of fast food chains, not necessarily all of them but certainly a few. As is shown in the healthy living section, the covers of magazines are littered with the so called â€Å"beautiful people† who are healthy and in good shape. Therefore if we are now in an age where most people are striving to have those kinds of bodies, but they can only get them by being nd eating healthy then fast food chains are surely going to struggle? However McDonald’s have simply changed their style of advertising and branding to help over come this problem. When McDonald’s first started in the 1940’s there original branding was a small fat chef with a hamburger for a head called â€Å"speedee†. Now this could simply not work for McDonald’s today with the em ergence of the healthy living culture, as the name even suggests its just fast food, whereas now they concentrate on saying on all there boxes things such as 100% beef etc. It wouldn’t even just be the name that would be a problem for McDonald’s branding, it would also be the appearance of the mascot, he is small, fat and has a hamburger for a head. McDonald’s now have a host of celebrity spokespersons ranging from Michael Jordan, arguably the greatest sportsman in the world in the 90’s, the epitome of a healthy person, he and Larry Bird starred in a commercial for McDonald’s in the 90’s. More recently they had an advertising campaign fronted by Justin Timberlake, a pop star who is regarded as very attractive and again a very healthy person. So it is clear to see that the emergence of healthy living has certainly affected how McDonald’s brands itself. However, it could once again be argued that the emergence of healthy living has not really affected the branding of fast food chains because other hugely successful fast food companies such as KFC (Kentucky Fried Chicken) and Burger King have not used healthy celebrities or sportsmen to brand their products. In fact KFC still have their original mascot of Colonel Sanders, a quite chubby older man, which would not be hugely associated with being the picture of health, say compared to someone like Michael Jordan or Justin Timberlake. How to cite How Has Healthy Living Culture Brought About Changes in Fast Food Industry, Essays

History Of Singing Styles Essay Example For Students

History Of Singing Styles Essay There have been distinct stages in the development of music and particularly singing over the previous hundreds of years. Looking back now we can easily see where certain things interlinked to create a new style or method of singing. From the western side of things, the first significant frame was the operatic movement. This began in the early 1600s with the first ever Opera 1602. It was called Orpheo and was written by Monteverdi. The singing style that existed between 1600 and 1750 was known as Baroque. Baroque basically referred to a pure sound without verbrato. Some words to describe this is ornamental and florid. An example of a composition from this time is Handels Messiah. Between 1750-1800 was the classical era with many famous composers emerging. One such composer was Mozart who had success with his comic operas and the requiem mass. 1800-1900 was known as the Romantic period. This period started to involve verbrato in the singing. This was a big change from the previous eras as there was focus on a huge sound rather than simplicity. The main element of the romantics was the drama and emotion. A type of style from the Romantic period was Lieder, which is German. Lieder were full of emotion and drama. It played an important role in the development of opera and involved piano and voice duets. The contrast between Romantic and Classical is that woman usually sang the latter. On the other hand men mostly sang Romantics. From 1900 onwards came diversity. Opera expanded into different areas with once such area being called atonal. As with many of these styles, the Germans devised this and it was a great strain to the singers. Atonal was made up of non-singing things like shouting, whispering, screaming, muttering and laughing. Once such 20th century vocal performance in this style was Verklaerte Nacht The Transfigured night by Sceoenberg. It was made up of a mixture of the usual atonal style and also had no singing at all. Movement around the stage rhythmically was present. This bizarre style of music ended around 1940 and with Wagner plus his long Operas the musicals started. Gilbert and Sullivan made themselves famous by writing successful comical operas. This passed through with My Fair Lady and Guys and Dolls all the way to Andrew Lloyd Webber and his works. So opera became musicals. The other major influence on todays music came from the Black American culture. Early on black slaves were brought to America and introduced their music to Western culture by singing in the churches etc. This developed the Negro spirituals and eventually along came things like the blues. Artists like Louis Armstrong and Bessie Smith grounded a new style of music. Music styles in singing have split up into a wide variety of directions during the 20th century. After RocknRoll came in during the 60s many different ideas of music emerged with things like R and B, Pop, Rap etc all emerging. There is now acceptance of new sounds like an untrained voice singing harshly with Jimmy Barnes being a prime example of this. Music and Singing fashions with whats hot changes each year and it can all be traced back to opera in the 17th century and the black slaves bringing their music to the other side of the world. We have all benefited by this in some way.

Apocalypse

The element of sound is very important throughout the entire film Apocalypse Now. It contributes to the greatness of the film. I believe sound itself could tell the story. The movie starts out with the sound of one helicopter from the action of the scene flying over the jungle. We then hear the quiet beginning of the song The End by The Doors, which was layered on to the scene. The music increases with time as Jim Morrison starts singing and we hear the sounds of more helicopters going by, though the sounds of the song do not seem to relate rhythmically to whats happening in the scene. All sounds, at this point, are getting louder and more complex, giving us a feeling of excitement and realism, witnessing this in front of us. At the most intense point of this sound montage, Morrisons voice stops and we are subjected to just the sound of the drums from the song and the loudening helicopters from the scene. The helicopters fade out and the drums seem to have a solo. All the sounds, the song, the helicopters, now slowly come to end by the whop sound of an overhead ceiling fan, which we see in the scene. For me, Willard in his room was the most intense and complex sound montage. It also affected me more as a viewer because it lead me more in depth to the life of Willard and the personal struggles he was having with the war. At the moment when all we hear is the ceiling fan, Willard looks out the window. He was bored in the room and wanted a mission so he wouldnt continue to go crazy. We can hear the sounds of a city outside his window. Then the sounds of a jungle were then added to the scene. These noises, birds, crickets and other wildlife, bring the viewer into his world from our world of reality. This scene parallels Willard to Kurtz in many ways. They both are going mad from the war. They both are alone and fighting with the thoughts in their heads. Fi...

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buy custom Nonverbal Communication in Business essay Nonverbal communication involves the use of any part of the body to communicate with other individuals. The capacity to understand and apply nonverbal cues in a business can be utilized by businessmen to make their business more successful. Often, the nonverbal signals or communication usually exhibits the real feelings of an individual more accurately than the verbal words. Use of nonverbal cues in a business can have a strong impact on any communication within a business. For example, a sales person might fail to attract a potential customer to a product due to failure to make proper eye contact, poor body posture,inappropriate dressing style and unconvincing explanations. Nonverbal communication between an employee and a manager can significantly influence the assessment of job applicants by the manager. A manager can decide on a job candidate simply, by the way they sit in their lobby, their outfit and accessories, space usage, attentiveness, eye contact, facial expressions and even confirm that opinion when they walk across the room and shake their hand. A manager wants to observe nonverbal hints that tell you about the persons mind-set, viewpoint, interests, and approach. They speak louder than the verbal communication during the interview procedure. Another instance of non-verbal communication occurs between a customer and an employee. For instance, an employee who sells a company product without even establishing eye contact with customer does not gain the trust of that customer. The customer will tend to think that there is something that you are hiding from them. Thus, a gesture, as simple as establishing eye contact, giving a warm smile, sett ing a small conversation distance and welcoming body posture can sweep the customer off their feet. A frowning employee will scare the customer away. Finally, the tone, rate, and volume of a speaker's voice can convey different meanings, as can sounds like laughing, throat clearing, or humming. The customer wants to find you interesting to talk to, and they should also feel like you are interested in them. All these non-verbal elements, when incorporated ito communication will lead to attentiveness, hence thriving communication. Satisfied customers will come back to you, simply because the initial communication encounter between you was successful. Nonverbal communication can be useful, especially in activities like market research as it is used to determine the feelings of customers towards a product. This is because in a research, a manager can identify the real feelings of a test group by observing their nonverbal behavior like body language, facial expressions and eye contact which might contradict the verbal statements given. Nonverbal cues, especially in senior business executives determine how customers will view their business. They have to present themselves as a presentable package that includes complete information on their products and business operations, respectable mode of dressing, and adequate use of gestural behaviors that show sincerity, honesty and trustworthiness. Nonverbal communication plays a leading role of facilitating relationships within a business. Businesses have two major sectors, which are management and employees. Theresearches carried out in the past came to the conclusion that direct eye contact accompanied by a relaxed facial expression increased perception of power except in the case of coercive power. Considering that understanding of nonverbal processes can increase the success of a business success, it is important to use appropriate nonverbal cues.One of these nonverbal cues is in person communication, which provides immediate feedback allowing the business person to improve his or her approach to meet the needs of each encounter. Nonverbal communication like in person conversation usually leads to the establishment of an understanding. Having an understanding is crucial in establishing good business relations with customers and colleagues.It helps in understanding and acceptance of the other person.Some behaviors such as a smile, a relaxed open stance and maintained eye contact can help in establishing a personal relationship. First impressions can affect a business deal.Thus, a persson who exudes confidence has a better chance of creating a rapport and trust with business associates.Ability to signal confidence and trustworthiness from others is a positive aspect of knowledge of nonverbal communication. Customers usually seek to find some nonverbal gestures from a sales person who is marketing products to them. A sales person who through the nonverbal cues seems trustworthy will attract the attention of the customer unlike a sales person who seems confused and unkempt. In the same way, a customer reads the nonverbal signals of a sales person. A sales person should as well have the ability to read the customers nonverbal signals. By maintaining eye contact with the customer a sales person might be able to tell when a customer is showing real interest in a product through such things as flinching of an eye, widening of an eye, etc. Unflinching eye contact is moreover, a sign of frankness. Besides, a salesperson should also greet a customer warmly and with a firm handshake to instill confidence. A crucial link exists between nonverbal communication and success of a business, and nonverbal communication should therefore, not be ignored. Nonverbal communication can increase the persuasion powers while removing communication errors with customers. Nonverbal cues can also improve relationships between the different levels of workers, thus transforming the business environment to a more productive one.Additionally, nonverbal communication can serve in a unique manner where the business itself is used to form an opinion about its image. Benefits of knowledge of nonverbal communication in a business setting are unlimited.Therefore, a business needs to train all its employees on nonverbal communication.Such as training would complete the package that includes such things as knowledge of the business operations, employability and charisma, which are skills that are needed in a business person. In conclusion, effective communication is based on skills, which can be learnt. This means that communication skills can be improved in a business environment. Buy custom Nonverbal Communication in Business essay

Investment and saving decisions Essay Example | Topics and Well Written Essays - 1500 words

Investment and saving decisions - Essay Example Investment definition from a financial point of view stipulates that it is any monetary asset purchased hoping that the asset shall yield returns with profit in the future. There is a hope of selling the asset in an appreciated price or higher price than it was purchased (Park 56). Good examples of investment in the economic view are building of a factory that will be used to produce goods and or going to college or university. In a financial point of view investment comes in the sense of bond purchases, stocks and real estate property (Hayes and Garvin 71). Investment is always confused with speculation, but the two words have clear cut differences. Investment is usually done with the aim of again or the aim of wealth creation. Speculation is often a flat transaction. Wealth does not form any part of the transaction. Even so, speculators are known to make informed decisions about their actions. The above factor denies speculation the privilege of being termed as traditional investing (Hayes and Garvin 71-72). Saving may bear different meaning to different people and at different forums. Some people believe that saving is putting money in the bank. There are those that believe that saving is buying stocks and bonds or contributing to a pension scheme. In the economic point of view, saving means a system of less consumption of recourses with an aim of future consumption. Therefore, saving is deferring consumption with an aim of storing and saving the deferred consumption for a future use (Hayes and Garvin 76-79). Saving and investment are vital for the growth and development of a person’s financial stability. The two words are often confused to mean the same thing. Even so, the two words are related in a way or may make complete sense if they are used together (Hayes and Abernathy 66-67). A person may decide to save through investment. For instance,

Safety and the Management of People Coursework Example | Topics and Well Written Essays - 6000 words

Safety and the Management of People - Coursework Example ions frequently outperform at safety and health administration also, correctly in light of the fact that they apply the same productive business aptitude to safety and health as to all different parts of their operations. While the quality administration of items or administrations and ecological insurance primarily secure physical phenomena, safety and health administration in the workplace includes ensuring individuals and improving a safety society between management and workers. On the other hand, there are significant similarities between the methodologies to safety and health portrayed here and those pushed for powerful quality administration (ISO 9000 arrangement of models) or ecological assurance (ISO 14000 series). Achievement in quality administration requires the advancement of steady organizational societies. Quality administration frameworks likewise stretch the criticalness of the dynamic association of all representatives in the quality procedure, and the essential significance of noticeable initiative by directors. Organisations that oversee safety and health effectively constantly have a positive safety society and dynamic safety discussion programmes set up. Great organisations can create and administer a society that backings safety and health. Functional routines for planning, building, working, and upholding the fitting frameworks are illustrated in this direction. In the accompanying areas the likenesses and solid connections between sum quality administration, natural insurance and compelling safety and health administration will become increasingly apparent. Preparing project materials are accessible at no expense through the Ministry of Labour. Here are a few steps that you or the individual who will convey this preparation program in your workplace might as well think about: For face to face learning, read through the workbook and arrangement for the exercises. There is extra data you can use to convey this preparation accessible on

International strategic management Case Study Example | Topics and Well Written Essays - 1500 words

International strategic management - Case Study Example The whole food market strives to have the highest variety of quality products in the market. This they do by ensuring a top selection of food suppliers who produce and maintain high standards of food production. They also ensure that these suppliers maintain a reasonable degree of social and environmental responsibility while producing the goods. Whole food since 2002 has tried to develop new individual stores to help them stock a lot of this produce (Thompson, 2010, p.1). Whole Food Market is also pursuing its goal for providing products of high quality in the market. These are healthy products free from all the preservatives and any other product that becomes genetically engineered that will reduce its quality as organic. The company strives in dominating the local market and also the international market. Whole food market stores are also developing ways of attracting customers to the store. They ensure that they maintain a conducive environment for their customers. This include t he use of ambient lighting, educational demonstrations to encourage their shopper to come back again and bring other customers to the stores. Whole food also uses a strategy of team work for their operations. The members of the staff get involved in the process of hiring new employees, developing and implementing new ideas and also encouraging members’ individual thinking, while still maintaining individual accountability for both the success and failure (Thompson, 2010, p.14). Q2 Yes, the strategy is well matched since Whole food objective is to supply their consumers with products of the highest quality. These are products that lack pesticides and other genetically engineered products that are likely to affect the consumers, community and agriculture health. The products also have a flavored taste to the benefits of consumers and as a current trend in a healthy lifestyle. In order to maintain their natural and organic food sectors, the firm's product line include nearly 300 00 natural, organic food and non food products (Thompson, 2010, p.10). The firm also provides fresh produce like meat and poultry, exceptional quality cheese, frozen foods and a selection of daily baked goods. All the meats and poultry provided are natural. The animals got raised without artificial growth hormones or the byproducts in their animals. The entire sea food is wild caught or found from the aquaculture farms. Q3. Yes, He has a strong vision for Whole Foods being an international brand not only just for organic and natural foods, but also as the best and leading food retailer in every region where the food stores are present. His vision was to see whole food set high standards for excellence in the business of food retail. His vision of marketing high quality and natural, organic foods to more customers all over would eventually transform the diets of people. This will make them live longer, healthier and happier lives. His vision sees the company’s future strategic course. It resonates what the firm wants to be, where it’s heading to and the scopes of its future. He is not planning to leave it at only the supply of natural and organic foods but also, take the entire food retail business (Thompson, 2010, p.2). The company’s motto is a compelling one. This is because it covers three most vital areas of success in the food industry. It majorly focuses on superior quality of the products getting offered it covers the