Apocalypse

The element of sound is very important throughout the entire film Apocalypse Now. It contributes to the greatness of the film. I believe sound itself could tell the story. The movie starts out with the sound of one helicopter from the action of the scene flying over the jungle. We then hear the quiet beginning of the song The End by The Doors, which was layered on to the scene. The music increases with time as Jim Morrison starts singing and we hear the sounds of more helicopters going by, though the sounds of the song do not seem to relate rhythmically to whats happening in the scene. All sounds, at this point, are getting louder and more complex, giving us a feeling of excitement and realism, witnessing this in front of us. At the most intense point of this sound montage, Morrisons voice stops and we are subjected to just the sound of the drums from the song and the loudening helicopters from the scene. The helicopters fade out and the drums seem to have a solo. All the sounds, the song, the helicopters, now slowly come to end by the whop sound of an overhead ceiling fan, which we see in the scene. For me, Willard in his room was the most intense and complex sound montage. It also affected me more as a viewer because it lead me more in depth to the life of Willard and the personal struggles he was having with the war. At the moment when all we hear is the ceiling fan, Willard looks out the window. He was bored in the room and wanted a mission so he wouldnt continue to go crazy. We can hear the sounds of a city outside his window. Then the sounds of a jungle were then added to the scene. These noises, birds, crickets and other wildlife, bring the viewer into his world from our world of reality. This scene parallels Willard to Kurtz in many ways. They both are going mad from the war. They both are alone and fighting with the thoughts in their heads. Fi...

buy custom Nonverbal Communication in Business essay

buy custom Nonverbal Communication in Business essay Nonverbal communication involves the use of any part of the body to communicate with other individuals. The capacity to understand and apply nonverbal cues in a business can be utilized by businessmen to make their business more successful. Often, the nonverbal signals or communication usually exhibits the real feelings of an individual more accurately than the verbal words. Use of nonverbal cues in a business can have a strong impact on any communication within a business. For example, a sales person might fail to attract a potential customer to a product due to failure to make proper eye contact, poor body posture,inappropriate dressing style and unconvincing explanations. Nonverbal communication between an employee and a manager can significantly influence the assessment of job applicants by the manager. A manager can decide on a job candidate simply, by the way they sit in their lobby, their outfit and accessories, space usage, attentiveness, eye contact, facial expressions and even confirm that opinion when they walk across the room and shake their hand. A manager wants to observe nonverbal hints that tell you about the persons mind-set, viewpoint, interests, and approach. They speak louder than the verbal communication during the interview procedure. Another instance of non-verbal communication occurs between a customer and an employee. For instance, an employee who sells a company product without even establishing eye contact with customer does not gain the trust of that customer. The customer will tend to think that there is something that you are hiding from them. Thus, a gesture, as simple as establishing eye contact, giving a warm smile, sett ing a small conversation distance and welcoming body posture can sweep the customer off their feet. A frowning employee will scare the customer away. Finally, the tone, rate, and volume of a speaker's voice can convey different meanings, as can sounds like laughing, throat clearing, or humming. The customer wants to find you interesting to talk to, and they should also feel like you are interested in them. All these non-verbal elements, when incorporated ito communication will lead to attentiveness, hence thriving communication. Satisfied customers will come back to you, simply because the initial communication encounter between you was successful. Nonverbal communication can be useful, especially in activities like market research as it is used to determine the feelings of customers towards a product. This is because in a research, a manager can identify the real feelings of a test group by observing their nonverbal behavior like body language, facial expressions and eye contact which might contradict the verbal statements given. Nonverbal cues, especially in senior business executives determine how customers will view their business. They have to present themselves as a presentable package that includes complete information on their products and business operations, respectable mode of dressing, and adequate use of gestural behaviors that show sincerity, honesty and trustworthiness. Nonverbal communication plays a leading role of facilitating relationships within a business. Businesses have two major sectors, which are management and employees. Theresearches carried out in the past came to the conclusion that direct eye contact accompanied by a relaxed facial expression increased perception of power except in the case of coercive power. Considering that understanding of nonverbal processes can increase the success of a business success, it is important to use appropriate nonverbal cues.One of these nonverbal cues is in person communication, which provides immediate feedback allowing the business person to improve his or her approach to meet the needs of each encounter. Nonverbal communication like in person conversation usually leads to the establishment of an understanding. Having an understanding is crucial in establishing good business relations with customers and colleagues.It helps in understanding and acceptance of the other person.Some behaviors such as a smile, a relaxed open stance and maintained eye contact can help in establishing a personal relationship. First impressions can affect a business deal.Thus, a persson who exudes confidence has a better chance of creating a rapport and trust with business associates.Ability to signal confidence and trustworthiness from others is a positive aspect of knowledge of nonverbal communication. Customers usually seek to find some nonverbal gestures from a sales person who is marketing products to them. A sales person who through the nonverbal cues seems trustworthy will attract the attention of the customer unlike a sales person who seems confused and unkempt. In the same way, a customer reads the nonverbal signals of a sales person. A sales person should as well have the ability to read the customers nonverbal signals. By maintaining eye contact with the customer a sales person might be able to tell when a customer is showing real interest in a product through such things as flinching of an eye, widening of an eye, etc. Unflinching eye contact is moreover, a sign of frankness. Besides, a salesperson should also greet a customer warmly and with a firm handshake to instill confidence. A crucial link exists between nonverbal communication and success of a business, and nonverbal communication should therefore, not be ignored. Nonverbal communication can increase the persuasion powers while removing communication errors with customers. Nonverbal cues can also improve relationships between the different levels of workers, thus transforming the business environment to a more productive one.Additionally, nonverbal communication can serve in a unique manner where the business itself is used to form an opinion about its image. Benefits of knowledge of nonverbal communication in a business setting are unlimited.Therefore, a business needs to train all its employees on nonverbal communication.Such as training would complete the package that includes such things as knowledge of the business operations, employability and charisma, which are skills that are needed in a business person. In conclusion, effective communication is based on skills, which can be learnt. This means that communication skills can be improved in a business environment. Buy custom Nonverbal Communication in Business essay

Investment and saving decisions Essay Example | Topics and Well Written Essays - 1500 words

Investment and saving decisions - Essay Example Investment definition from a financial point of view stipulates that it is any monetary asset purchased hoping that the asset shall yield returns with profit in the future. There is a hope of selling the asset in an appreciated price or higher price than it was purchased (Park 56). Good examples of investment in the economic view are building of a factory that will be used to produce goods and or going to college or university. In a financial point of view investment comes in the sense of bond purchases, stocks and real estate property (Hayes and Garvin 71). Investment is always confused with speculation, but the two words have clear cut differences. Investment is usually done with the aim of again or the aim of wealth creation. Speculation is often a flat transaction. Wealth does not form any part of the transaction. Even so, speculators are known to make informed decisions about their actions. The above factor denies speculation the privilege of being termed as traditional investing (Hayes and Garvin 71-72). Saving may bear different meaning to different people and at different forums. Some people believe that saving is putting money in the bank. There are those that believe that saving is buying stocks and bonds or contributing to a pension scheme. In the economic point of view, saving means a system of less consumption of recourses with an aim of future consumption. Therefore, saving is deferring consumption with an aim of storing and saving the deferred consumption for a future use (Hayes and Garvin 76-79). Saving and investment are vital for the growth and development of a person’s financial stability. The two words are often confused to mean the same thing. Even so, the two words are related in a way or may make complete sense if they are used together (Hayes and Abernathy 66-67). A person may decide to save through investment. For instance,

Safety and the Management of People Coursework Example | Topics and Well Written Essays - 6000 words

Safety and the Management of People - Coursework Example ions frequently outperform at safety and health administration also, correctly in light of the fact that they apply the same productive business aptitude to safety and health as to all different parts of their operations. While the quality administration of items or administrations and ecological insurance primarily secure physical phenomena, safety and health administration in the workplace includes ensuring individuals and improving a safety society between management and workers. On the other hand, there are significant similarities between the methodologies to safety and health portrayed here and those pushed for powerful quality administration (ISO 9000 arrangement of models) or ecological assurance (ISO 14000 series). Achievement in quality administration requires the advancement of steady organizational societies. Quality administration frameworks likewise stretch the criticalness of the dynamic association of all representatives in the quality procedure, and the essential significance of noticeable initiative by directors. Organisations that oversee safety and health effectively constantly have a positive safety society and dynamic safety discussion programmes set up. Great organisations can create and administer a society that backings safety and health. Functional routines for planning, building, working, and upholding the fitting frameworks are illustrated in this direction. In the accompanying areas the likenesses and solid connections between sum quality administration, natural insurance and compelling safety and health administration will become increasingly apparent. Preparing project materials are accessible at no expense through the Ministry of Labour. Here are a few steps that you or the individual who will convey this preparation program in your workplace might as well think about: For face to face learning, read through the workbook and arrangement for the exercises. There is extra data you can use to convey this preparation accessible on

International strategic management Case Study Example | Topics and Well Written Essays - 1500 words

International strategic management - Case Study Example The whole food market strives to have the highest variety of quality products in the market. This they do by ensuring a top selection of food suppliers who produce and maintain high standards of food production. They also ensure that these suppliers maintain a reasonable degree of social and environmental responsibility while producing the goods. Whole food since 2002 has tried to develop new individual stores to help them stock a lot of this produce (Thompson, 2010, p.1). Whole Food Market is also pursuing its goal for providing products of high quality in the market. These are healthy products free from all the preservatives and any other product that becomes genetically engineered that will reduce its quality as organic. The company strives in dominating the local market and also the international market. Whole food market stores are also developing ways of attracting customers to the store. They ensure that they maintain a conducive environment for their customers. This include t he use of ambient lighting, educational demonstrations to encourage their shopper to come back again and bring other customers to the stores. Whole food also uses a strategy of team work for their operations. The members of the staff get involved in the process of hiring new employees, developing and implementing new ideas and also encouraging members’ individual thinking, while still maintaining individual accountability for both the success and failure (Thompson, 2010, p.14). Q2 Yes, the strategy is well matched since Whole food objective is to supply their consumers with products of the highest quality. These are products that lack pesticides and other genetically engineered products that are likely to affect the consumers, community and agriculture health. The products also have a flavored taste to the benefits of consumers and as a current trend in a healthy lifestyle. In order to maintain their natural and organic food sectors, the firm's product line include nearly 300 00 natural, organic food and non food products (Thompson, 2010, p.10). The firm also provides fresh produce like meat and poultry, exceptional quality cheese, frozen foods and a selection of daily baked goods. All the meats and poultry provided are natural. The animals got raised without artificial growth hormones or the byproducts in their animals. The entire sea food is wild caught or found from the aquaculture farms. Q3. Yes, He has a strong vision for Whole Foods being an international brand not only just for organic and natural foods, but also as the best and leading food retailer in every region where the food stores are present. His vision was to see whole food set high standards for excellence in the business of food retail. His vision of marketing high quality and natural, organic foods to more customers all over would eventually transform the diets of people. This will make them live longer, healthier and happier lives. His vision sees the company’s future strategic course. It resonates what the firm wants to be, where it’s heading to and the scopes of its future. He is not planning to leave it at only the supply of natural and organic foods but also, take the entire food retail business (Thompson, 2010, p.2). The company’s motto is a compelling one. This is because it covers three most vital areas of success in the food industry. It majorly focuses on superior quality of the products getting offered it covers the

Advertising Coca Cola And Mcdonalds In Russia

Advertising Coca Cola And Mcdonalds In Russia Coke has been in operation for a long time and throughout this period, from as early as 1886, it has been very prosperous in its operations and market share acquisition. It was discovered by a curious pharmacist who on one evening mixed some few chemicals and took the mixture down to a friends chemist where it was mixed with carbonated water and some few customers sampled it, and upon tasting the mixture, they were delighted with the new creation and there and then, they pontificated it as a superior and novel drink that had not been seen before (Associated Press 2). A closely similar story is what McDonalds has been. This paper describes these two companies with the view of analyzing the different aspects of their operation and discusses unique cultures that they have that make them eccentric in their respective niche markets. Five cents a glass is the price that was charged for the drink which was sold in a chemist. Pemberton, who was the founders friends book keeper named the drink coca cola which is how the drink is known ever since then. It was received relatively slower in the market when it was introduced as only glasses were sold by Pemberton. Through the period of 1888-1891, businessman Assa Griggs Candler acquired the rights to the drink for a total of $2,300 (Pendergrast 47) and this made him the first president for the company who is on record to have creatively and ingeniously developed and popularized the companys vision. Candler who is characterized as a naturally born salesman identified the large market of the thirsty market and oversaw his drink quenching their thirst. He transformed Coca-Cola from a mere drink to a fully grown company. By 1985 Candler had already established a syrup firm in Chicago, Dallas and Los Angeles. The drink was first packed into bottles by Mississippi business man Joseph Beidenharn. He sent 12 Samples to Candler who embraced the idea with enthusiasm. This dream was not realized until 1899 when two lawyers, Thomas Benjamin and Whitehead Joseph acquired the full rights to bottle and sell the beverage for only one dollar per bottle (BBC News 2). The Coca-Cola Company exists to provided refreshment, joy and quenching of thirst to its customers. It functions under a company called Coca-Cola Hellenic in the Russian region. The company first ventured into Russia in 2001. Coca-Cola Hellenic is based in Moscow and has 14 bottling branches scattered all over the country. It has an employee capacity of 10,000 and indirectly supports 5-10 times its supply chain making it one of the largest non-alcoholic beverages companies in the region (Lundy 23). The companys notable increased operations are traced back to 2005 when the Coca-Cola Company and the Coca-Cola Hellenic acquired Multon on a 50/50 ratio. The company has gradually built a strong business in Russia owing it to its diverse international premium brand and its extensive sale and distribution chain and Russia is considered as a high potential market (Mikkelson David 15). Given the increasingly complexity of the market Coca-Cola Hellenic Russia operates in, it has to adjust its business approach to meet the demand in the market. The company implemented a new strategic plan in 2006 as a way of ensuring business services offered met the consumers expectations. Basically the company is building a powerful route-to-market system and a strong partnership with its consumers to ensure that their sales in the market place are what is needed by the consumers. Coca-Cola Hellenic deals with merchandising equipment to offer consumers their right products that they want (Munizi 36). Consumers have different tastes and preferences considering their society and location. The Coca-Cola Hellenic company is adjusting to this preference so that it can provide the appropriate marketing activities and beverages to suit and connect the consumers. The Coca-Colas think locally, act locally marketing strategy allows it to fit into the market and determine the local market demands and determine how to understand and satisfy the demands of their target consumers (Murden 53). Coca-Cola advertisements have revolutionized the world of advertisings. Most of their advertisements are rooted in the image of a red Santa clause. The company began using the figure of Santa Clause in the year 1930 making it the first soft drink company to use that figure in the history of advertisement (Michaelssssss, 1). Before the thought of using Santa Clause, Coca-Cola depended on the use of smartly dressed young ladies to sell their beverages. In the year 1941 the company developed its official trademark nick name coke, this was followed by a series of advertisement aimed at informing the consumer that coke was coca-cola. Coca-Colas advertisements are pervasive and their main goal is to ensure that everybody on planet earth drinks coke as their preferred beverage. Most of Coca-Colas memorable advertisements were written by former Atlanta radio presenter Don Naylor during his span as a producer at McCann Erickson Advertising Agency. Most of the ancient coke advertisements featured musicians, movie personalities and sports icons (Pendergrast 34). Cola wars happened in the 1980s when Coca-Cola and Pepsi were fighting for a larger market share. Coca-Cola ran a number of advertisements to try and combat Pepsi and ended up tarnishing the image of Pepsi. In one of Coca-Colas advertisement, Coca-Cola compared the challenge that was posed by Pepsi to two chimpanzees that were deciding on which tennis ball that they had was furrier (Mohamed, 2). The wars later ended and Coca-Cola took back its popularity. In 1992 the Coca-Cola Company bought Colombia pictures and started using movies to advertise their brands. This was archived through inserting images of its products in most of the movies they produced. Coca-Cola has had two slogans since its introduction in Russia which are: à Ã¢â‚¬â„¢Ãƒâ€˜Ã‚ Ãƒ Ã‚ µÃƒ Ã‚ ³Ãƒ Ã‚ ´Ãƒ Ã‚ °CocaCola (1993-2009, which means Always Coca-Cola) and Coca-Cola à Ã‚ ¸Ãƒ Ã‚ ´Ãƒ Ã‚ µÃƒâ€˜Ã¢â‚¬Å¡ à Ã‚ ² à Ã‚ ´Ãƒ Ã‚ ¾Ãƒ Ã‚ ¼! (2010, which means Coca-Cola is going to the house!). Coca-Cola mainly uses the above lines for its advertisement and preferred using the media rather than personal encounters. One such advertisement is The Holidays are Coming which is characterized by a train of red delivery trucks covered in the name coke and decorated with lights all round. As the train moves on a snowy terrain it lights up for people to see as they pass. The advertisement was produced in the U.S by Doner Advertising Agency and it was also used as the companys worldwide campaign for many years (Smith 32). Coca-Cola has also designed a new way to advertise through sports. It began the spirit of sponsoring the Olympics back in 1928 Olympics which were held in Amsterdam and has continued sponsoring sports ever since. The Olympics games command a very large crowd of people which is what coke needed. The concept behind sponsoring the Olympics was that Coca-Cola products would be on display to a very large crowd of people simultaneously which was a very good advertisement strategy for coke. Coca-Cola has also been associated with the Fifa world cup and has been one of Fifas biggest sponsors since 1978. It is also the main soft drink for many collegiate teams in Russia and elsewhere (Watson 56). Coca-Cola Hellenic can be termed as one of the most successful businesses to advertise in the video world or above the line advertisement. All of its advertisements have taken the market with a storm and have generated a very high response. At one point consumers asked for the advertisement labeled, The Holidays are Coming, to be re-ran during the approach of Christmas holidays. This proves that the company has been successful in relaying its concept to the mass public. Due to the success of Coca-Cola video advertisements many books have picked its case up to be used a case study in many educational institutions (Watson 100). McDonalds Restaurants Another company that has made a very significant success in the field of video advertising is McDonalds. It is a company that deals in hamburger and fast foods where it serves well over 58 million customers on a daily basis. Its restaurants and stores are operated be either a franchisee, a given affiliate or by the corporation itself (Naruto 76). McDonalds basically sells Cheeseburgers, hamburger, chicken products, French fries, breakfast items, soft drinks, shakes and dessert (Quidoo 65). Due to the rising cases of obesity in the western Nations and general criticism of lack of healthy meals, the company has been forced to edit its menu and squeeze in some healthier items such as salads, wraps, and fruits. McDonalds fast food came into existence in 1940 when two Brothers, Richard and Maurice McDonald decided to open a restaurant in San Bernardino, California. These brothers are also responsible in bringing into existence the idea of fast food joints used in day-to-day life through a system they introduced called Spedee fast service . McDonalds first applied for U.S trade mark on the name McDonalds on May 4th 1961 with the slogan Driver-in Restaurant Services. McDonalds filled for a logo trademark using the symbol of M which is overlapping. The logo was later changed on September 6th 1962 to a single arch shaped M. The first McDonald restaurants were opened in United States, Canada, Costa Rica, Panama, Japan, The Netherlands, Germany, Australia, France, El-Salvador, and Sweden in the order of opening (Tuner 206). The company entered into the public stock exchange in 1955 where Ray Kroc purchased the McDonalds Equity and led the company to venture worldwide. The McDonalds argued about the control of the company with Kroc as is documented in the autobiography of Kroc and that of the McDonalds where it was thought to have been a good thing for the company and due to its level of prominence it has become a topic of many public debates. McDonalds restaurants are fou nd in 119 countries and operate 31,000 restaurants in these countries. McDonalds also runs other joints such as pile cafà © Most McDonalds offer both on counter services or drive through services with indoor and at times outdoor serving. In order to inhabit the new trends of quality coffee the McDonalds was compelled to start McCafe as an accompaniment to McDrive. The company earns money through investments in properties, franchise of restaurants and managing restaurants. Around 15% of McDonalds managed by the McDonalds Corporation are owned directly by the McDonalds Corporation (Berger 121). As a renowned fast food corporation McDonalds is frequently under criticism for its menu, its expansion and its business practices. In a form of counter attack McDonalds has sought to add healthier foods to its menu and has even designed a new slogan to its recruitment posters which is Not for a Bad McJob. In 2007 the company launched an advertisement campaign with the slogan Would You Like a Career With That on Irish television outlining that their business had many prospects (Caro 1). McDonalds advertises in many ways apart from only video advertisements. They first begin with handling the companys publicity. This is accomplished through several ways one of which is captured in this quote: In April 2008 the Corporation announced that 11 of their Sheffield were operating under biomass under trial and this had cut its waste and carbon emission footprints by half in the area. In this trial waste from the restaurants was collected by Veolia environmental services and was recycled in a plant to produce energy for the restaurants (Grimes 122 123). In Europe McDonalds has been recycling vegetable waste into diesel that is used to fuel trucks. The United States has also commended McDonalds for its continuous efforts towards reducing solid waste by coming up with more efficient packaging products and promotion of recycled products. All these efforts are driven towards promoting a solid and creditable publicity. The theory here is that if the company does give back to the community then the community will recognize its efforts and the community will be more acquainted with the company hence increasing its market prominence percentagewise (Watson 210). McDonalds has for its lifespan had a very antic and extensive way of advertisement campaign. Majorly the company advertises through media that is T.V, Radio and e- advertising but aside from that the corporation also makes use of billboards and signage. Sponsoring sports events ranging from little leagues to the Olympics is also a way that the corporation is designing for its advertisement benefits just like its fellow company Coca-Cola. The company also advertises through making of products that bear the companys logo to operate in various events. Nevertheless television still remains their major mode of advertisement for McDonalds (Orozco Quintanilla 87). Children represent a great part of television viewers and are also a great deal of audience. Advertisers do not only know that children are easily swayed by advertisements but they also know that children have the ability to pursued grown-ups to purchase stuff of their (childrens) preference. If a child spots something and wants it he becomes disturbingly persistent and annoying to the parent and in most cases, obliges his/her parent into buying what he/she (the child) wants. This is one fact that McDonalds knows and has delved fully into its exploitation for its business growth. At one specific point McDonalds advised employees to specifically focus on kids in an advertisement labeled; Kids Are Stars. The employees were advised to pay extra attention to children eating at the restaurant in order to make sure that they had a positive view of the restaurant as they ate. This campaign was one of the most successful advertisement strategy McDonalds had ever come up with but was stopped due to criticism that it was immoral to use children as advertisement props (Orozco Quintanilla 90). Summary of the Analysis of the two Companies The overview that has just been made shows how these two great companies have utilized a great deal of advertisement in order to increase their respective audience market. These companies have some few similar methods of advertising. For instance the Coca-Cola advertisement comprising of a train was mainly targeted at affecting the child audience as is similar with McDonalds advertisement dubbed Kids Are Stars signifying that the two companies have identified that children are a viable target audience (Whyte Lauridsen 45). These companies also focus on giving back to the community in order to increase their publicity through elaborate and effective Corporate Social Responsibility initiatives. Still both of these companies extend their advertisement strategy to the play ground by acting as key sponsors of major and notable sports events like the Olympics (Murden 56). This notwithstanding, Coca-Cola and McDonalds do differ in their advertisement strategies in some ways. One way is that McDonalds only ventures into sponsorship of small sports events whereas Coca-Cola Majorly deals with promotion of sports of a higher caliber. McDonalds also produces adverts that are used by all the companys branches as compared to Coca-Cola that prefers that each region produces its own advertisement style according to the nature of the area it is located in. These two companies can be used to signify the power that advertisement holds.

Perfectionism and Athlete Burnout in Elite Sports: The Mediating Role o

Over the past few decades, American society has become more and more obsessed on performance outcomes and winning; being declared the best has become most important (Crain, 2004). Winning is often viewed as an all or nothing virtue, whereby greatness is a descriptive term reserved only for those whose names appear at the top of the list (Hanchon, 2011). This evolving mindset communicates to our youth that despite his or her efforts, only the final results matter. For many individuals the ideas of achievement, excellence, and self-worth have become highly dependent upon the perceived outcomes of the competitions or events in which they engage (Hanchon, 2011). Outperforming one’s competitors serves as the defining characteristic of success or excellence, which in turn, appears to serve as a key determinant in the individual’s self-assessment of life satisfaction (Harackiewicz, Barron, & Elliot, 1998). Sport performance is mediated by positive and negative variables; the pressure to perform for a result leads to the negative variable of higher expectations on the athlete. Stress and the pressure to perform are both contributing factors to higher anxiety levels, overtraining, and burnout in athletes (Weinberg & Gould, 2007). In some cases, â€Å"higher expectations also appear to increase the amount of stress an athlete may experience, and higher levels of stress are generally related to higher levels of state anxiety and burnout† (Jones & Hanton, 1996; Raedeke & Smith, 2001). Burnout Fear of failures, frustration, high expectations, anxiety, and other pressures to perform are all stresses identified as being related to burnout (Dale & Weinberg, 1990). Burnout has been addressed in the Old Testament (Exodus 18:17-18), in which ... ...ation and affect on elite athlete burnout susceptibility. Journal of Sport and Exercise Psychology, 28, 32-48. Lonsdale, C., Hodge, K., Rose, E. (2009). Athlete burnout in elite sport: A self-determination perspective. Journal of Sports Sciences, 27, 785-795. Raedeke, T. D. (1997). Is athlete burnout more than stress? A commitment perspective. Journal of Sport and Exercise Psychology, 19, 396-417. Raedeke, T. D., & Smith, A. L. (2001). Development and preliminary validation of an athlete burnout measure. Journal of Sport & Exercise Psychology, 23, 281-306. Vallerand, R. J. (2008). On the psychology of passion: in search of what makes people’s lives most worth living. Canadian Psychology, 49, 1-13. Weinberg, R. S., & Gould, D, (2007). Foundation of sport and exercise psychology (4th ed.). Chapter21: Burnout and Overtraining (pp. 489-509). Champaign, IL: Human